The statistic displays the results of a survey conducted between September and October 2017 about the share of consumers who purchase goods or services online in mainland China, by online event. During the survey period, ** percent of respondents in China stated that they shopped online during the Singles' Day online festival.
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KPMG, & GS1. (November 6, 2017). Share of consumers who purchase goods or services online in mainland China as of October 2017, by online festival [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 04, 2026, from /statistics/831328/china-share-of-consumers-who-shop-online-by-shopping-event/
KPMG, und GS1. "Share of consumers who purchase goods or services online in mainland China as of October 2017, by online festival." Chart. November 6, 2017. ÌÇÐÄÆÆ½â°æ. Accessed August 04, 2026. /statistics/831328/china-share-of-consumers-who-shop-online-by-shopping-event/
KPMG, GS1. (2017). Share of consumers who purchase goods or services online in mainland China as of October 2017, by online festival. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 04, 2026. /statistics/831328/china-share-of-consumers-who-shop-online-by-shopping-event/
KPMG, and GS1. "Share of Consumers Who Purchase Goods or Services Online in Mainland China as of October 2017, by Online Festival." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 6 Nov 2017, /statistics/831328/china-share-of-consumers-who-shop-online-by-shopping-event/
KPMG & GS1, Share of consumers who purchase goods or services online in mainland China as of October 2017, by online festival ÌÇÐÄÆÆ½â°æ, /statistics/831328/china-share-of-consumers-who-shop-online-by-shopping-event/ (last visited August 04, 2026)
Share of consumers who purchase goods or services online in mainland China as of October 2017, by online festival [Graph], KPMG, & GS1, November 6, 2017. [Online]. Available: /statistics/831328/china-share-of-consumers-who-shop-online-by-shopping-event/