| Characteristic | Share of respondents |
|---|---|
| I like loyalty programs that go beyond discounts like free shipping | 71% |
| I like loyalty programs | 70% |
| Loyalty programs make a company or brand more attractive in my eyes | 61% |
| I get significant benefits through loyalty programs | 48% |
| Sometimes I unsubscribe from loyalty programs because I receive too many emails | 43% |
| I often forget that I am a member of a program | 41% |
| Loyalty programs - the main factor for me when choosing stores or brands | 31% |
| Loyalty programs make me feel like a member of an exclusive club of valuable customers | 29% |
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Source
Source
Release date
March 2020
More information
Region
Russia
Survey time period
March 2020
Number of respondents
1,035 respondents
Supplementary notes
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