The travel and accommodation sector includes any organization or business involved in the provision of domestic and international airfare (e.g. airlines), temporary lodgings (e.g. hotel, motel, hostel), holiday tours and/or event packages and any organization or business involved in the organization and provision of temporary motor vehicle hire. Moreover, any other travel and accommodation organization or business that cannot be classified
into the other categories (e.g. rail travel, cruises, etc.) is included as well.
General display expenditure includes spend on advertising such as banner advertisements of many different sizes and formats,
affiliate marketing programs, partnerships, sponsorships, and emails.
Citation formats
Share general display advertising spend travel and accommodation Australia 2012- 2016
This statistic shows the market share for the travel and accommodation industry in general display advertising expenditure in Australia from Q2 2012 to Q2 2016. In the second quarter 2016, the travel and accommodation industry held around *** percent of the market share in general display ad spend.
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IAB (U.S.). (June 30, 2016). Market share for travel and accommodation industry in general display advertising expenditure in Australia from Q2 2012 to Q2 2016 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/830900/australia-general-display-ad-spend-travel-and-accommodation/
IAB (U.S.). "Market share for travel and accommodation industry in general display advertising expenditure in Australia from Q2 2012 to Q2 2016." Chart. June 30, 2016. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/830900/australia-general-display-ad-spend-travel-and-accommodation/
IAB (U.S.). (2016). Market share for travel and accommodation industry in general display advertising expenditure in Australia from Q2 2012 to Q2 2016. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/830900/australia-general-display-ad-spend-travel-and-accommodation/
IAB (U.S.). "Market Share for Travel and Accommodation Industry in General Display Advertising Expenditure in Australia from Q2 2012 to Q2 2016." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jun 2016, /statistics/830900/australia-general-display-ad-spend-travel-and-accommodation/
IAB (U.S.), Market share for travel and accommodation industry in general display advertising expenditure in Australia from Q2 2012 to Q2 2016 ÌÇÐÄÆƽâ°æ, /statistics/830900/australia-general-display-ad-spend-travel-and-accommodation/ (last visited July 31, 2026)
Market share for travel and accommodation industry in general display advertising expenditure in Australia from Q2 2012 to Q2 2016 [Graph], IAB (U.S.), June 30, 2016. [Online]. Available: /statistics/830900/australia-general-display-ad-spend-travel-and-accommodation/
