This graph displays the reach of short videos on a typical weekday in the United States as of **, broken down by daypart. During the survey, it was found that short videos reached ** percent of consumers in the evening of a typical weekday.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
IAB (U.S.). (February 27, 2018). Reach of short videos on a typical weekday in the United States as of January 2018, by daypart [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/816457/reach-short-videos-typical-weekday-us-by-daypart/
IAB (U.S.). "Reach of short videos on a typical weekday in the United States as of January 2018, by daypart ." Chart. February 27, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/816457/reach-short-videos-typical-weekday-us-by-daypart/
IAB (U.S.). (2018). Reach of short videos on a typical weekday in the United States as of January 2018, by daypart . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/816457/reach-short-videos-typical-weekday-us-by-daypart/
IAB (U.S.). "Reach of Short Videos on a Typical Weekday in The United States as of January 2018, by Daypart ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Feb 2018, /statistics/816457/reach-short-videos-typical-weekday-us-by-daypart/
IAB (U.S.), Reach of short videos on a typical weekday in the United States as of January 2018, by daypart ÌÇÐÄÆƽâ°æ, /statistics/816457/reach-short-videos-typical-weekday-us-by-daypart/ (last visited August 04, 2026)
Reach of short videos on a typical weekday in the United States as of January 2018, by daypart [Graph], IAB (U.S.), February 27, 2018. [Online]. Available: /statistics/816457/reach-short-videos-typical-weekday-us-by-daypart/
