* Respondents were surveyed in United States, Canada, France, Germany, the
Netherlands, the United Kingdom and Ireland, Japan, and Australia and New Zealand (each region is represented by sample size of 385). Respondents met the criteria of consuming video media (streaming, broadcast TV, or cable and satellite TV) and audio media (streaming, radio, or podcast) at least once a month.
Millennials and Generation Z (born 1981-1999): 1,090
Generation X (born 1965-1980): 962
Traditionalists and baby boomers (born 1920-1964): 1,028
Citation formats
Common reasons for multiple paid streaming video services worldwide 2017, by age
This statistic shows data on the most common reasons for having multiple paid streaming video services worldwide as of October 2017, broken down by age group. During the survey, ** percent of Millennials stated they paid for multiple streaming video services because each service had original content that they liked.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Salesforce Research. (January 16, 2018). Most common reasons for having multiple paid streaming video services worldwide as of October 2017, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/804312/reasons-multiple-paid-streaming-video-services-age-group-worldwide/
Salesforce Research. "Most common reasons for having multiple paid streaming video services worldwide as of October 2017, by age group." Chart. January 16, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/804312/reasons-multiple-paid-streaming-video-services-age-group-worldwide/
Salesforce Research. (2018). Most common reasons for having multiple paid streaming video services worldwide as of October 2017, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/804312/reasons-multiple-paid-streaming-video-services-age-group-worldwide/
Salesforce Research. "Most Common Reasons for Having Multiple Paid Streaming Video Services Worldwide as of October 2017, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Jan 2018, /statistics/804312/reasons-multiple-paid-streaming-video-services-age-group-worldwide/
Salesforce Research, Most common reasons for having multiple paid streaming video services worldwide as of October 2017, by age group ÌÇÐÄÆƽâ°æ, /statistics/804312/reasons-multiple-paid-streaming-video-services-age-group-worldwide/ (last visited July 24, 2026)
Most common reasons for having multiple paid streaming video services worldwide as of October 2017, by age group [Graph], Salesforce Research, January 16, 2018. [Online]. Available: /statistics/804312/reasons-multiple-paid-streaming-video-services-age-group-worldwide/
