Share of subscription video on-demand (SVoD) users with a traditional pay-TV service in the United Kingdom (UK) as of 4th quarter 2015 and 2016, by service
Characteristic
Q4 2015
Q4 2016
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* Netflix users (n=1670); Amazon Prime Video users (n=1255); Now TV users (n=423).
The source adds the following information: "Users include those who either subscribe to or are trialling each service and use it at least once a fortnight."
Citation formats
Share of SVoD users with a pay-TV subscription in the UK Q4 2015-2016, by service
This statistic shows the results of a survey on the share of subscription video on-demand (SVoD) users who also subscribed to a traditional pay TV service in the United Kingdom (UK) in quarter four 2015 and 2016, broken down by service provider. The survey found that in the fourth quarter of 2016, ** percent of UK Netflix users also subscribed to another pay TV service such as Sky, Virgin Media or BT, a decrease compared to the same quarter of the previous year, at ** percent.
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Ofcom. (August 3, 2017). Share of subscription video on-demand (SVoD) users with a traditional pay-TV service in the United Kingdom (UK) as of 4th quarter 2015 and 2016, by service [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/795461/netflix-amazon-and-now-tv-users-with-pay-tv-subscription-uk/
Ofcom. "Share of subscription video on-demand (SVoD) users with a traditional pay-TV service in the United Kingdom (UK) as of 4th quarter 2015 and 2016, by service." Chart. August 3, 2017. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/795461/netflix-amazon-and-now-tv-users-with-pay-tv-subscription-uk/
Ofcom. (2017). Share of subscription video on-demand (SVoD) users with a traditional pay-TV service in the United Kingdom (UK) as of 4th quarter 2015 and 2016, by service. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/795461/netflix-amazon-and-now-tv-users-with-pay-tv-subscription-uk/
Ofcom. "Share of Subscription Video On-demand (Svod) Users with a Traditional Pay-tv Service in The United Kingdom (Uk) as of 4th Quarter 2015 and 2016, by Service." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Aug 2017, /statistics/795461/netflix-amazon-and-now-tv-users-with-pay-tv-subscription-uk/
Ofcom, Share of subscription video on-demand (SVoD) users with a traditional pay-TV service in the United Kingdom (UK) as of 4th quarter 2015 and 2016, by service ÌÇÐÄÆƽâ°æ, /statistics/795461/netflix-amazon-and-now-tv-users-with-pay-tv-subscription-uk/ (last visited July 30, 2026)
Share of subscription video on-demand (SVoD) users with a traditional pay-TV service in the United Kingdom (UK) as of 4th quarter 2015 and 2016, by service [Graph], Ofcom, August 3, 2017. [Online]. Available: /statistics/795461/netflix-amazon-and-now-tv-users-with-pay-tv-subscription-uk/
