According to a survey conducted in Japan in February 2023, more than half of all respondents stated that they had never heard of the Chinese fast fashion online retailer SHEIN. The demographic that reported the most to have already bought something from the store in the past were female teenagers, of whom more than ** percent shared to have this experiences. Awareness of SHEIN and the willingness to purchase from them was generally higher among female and younger respondents.
The private company headquartered in Guangzhou specializes in extremely low priced clothes that are produced domestically, primarily for an international market.
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LINE Research. (February 20, 2023). Level of recognition for Chinese fashion retailer SHEIN in Japan as of February 2023, by age and gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1376454/japan-shein-awareness-by-age-and-gender/
LINE Research. "Level of recognition for Chinese fashion retailer SHEIN in Japan as of February 2023, by age and gender." Chart. February 20, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1376454/japan-shein-awareness-by-age-and-gender/
LINE Research. (2023). Level of recognition for Chinese fashion retailer SHEIN in Japan as of February 2023, by age and gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1376454/japan-shein-awareness-by-age-and-gender/
LINE Research. "Level of Recognition for Chinese Fashion Retailer Shein in Japan as of February 2023, by Age and Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Feb 2023, /statistics/1376454/japan-shein-awareness-by-age-and-gender/
LINE Research, Level of recognition for Chinese fashion retailer SHEIN in Japan as of February 2023, by age and gender ÌÇÐÄÆƽâ°æ, /statistics/1376454/japan-shein-awareness-by-age-and-gender/ (last visited July 27, 2026)
Level of recognition for Chinese fashion retailer SHEIN in Japan as of February 2023, by age and gender [Graph], LINE Research, February 20, 2023. [Online]. Available: /statistics/1376454/japan-shein-awareness-by-age-and-gender/
