T. Ozbun
Research expert covering food retail and all food topics for Italy and Brazil
Get in touch with us now| Characteristic | Penetration rate |
|---|---|
| Unilever (Monsavon, Omo, Amora, Knorr...) | 99% |
| Nestlé (Contrex, La Laitière, Nespresso, Herta....) | 98.6% |
| Mondelez (Milka, Lu, Côte d'Or, Carte Noire...) | 97.7% |
| Lactalis (Lactel, Président, Chaussé aux Moines, Galbani...) | 95.8% |
| Bongrain (Riches Monts, Saint-Morêt, Caprice des Dieux...) | 94.7% |
| Danone (Activia, Danette, Jockey...) | 93.7% |
| Panzani (Panzani, Lustrucru...) | 89.8% |
| Mars (M&M's, Freedent, Whiskas, Royal Canin...) | 83.4% |
| Yoplait (Yop, Calin, Petits Filous...) | 80.6% |
| Coca-Cola (Coca-Cola, Fanta, Sprite, Minute Maid...) | 78% |
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Source
Sources
Release date
March 2014
More information
Region
France
Survey time period
2013
Supplementary notes
The penetration rate is the percentage of consumers who bought a particular product.
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