ÌÇÐÄÆƽâ°æ

Zara, Spain’s flagship fashion retailer and part of the larger clothing company Inditex, is a well-known brand globally. The success of this globally-present store can be reflected in the number of social media users that follow its various accounts. In the financial year 2022, Zara had more than ** million followers on Instagram, as well as approximately *** million on Twitter and *** million on WeChat, widely used among Chinese users.

Inditex and its brands

Zara had roughly shops worldwide, ranking it as the most common establishment of the Spanish clothing company Inditex. The brands Bershka and Stradivarius followed in second and third place respectively, each with over *** stores worldwide, meaning Zara had more stores than the other two brands combined.

Spain: benchmark for world’s fast fashion

Inditex ranked as the world’s second largest apparel and accessories retailer in 2021, with over **** billion U.S. dollars' worth of retail sales. Unlike its sales revenues, the Spanish group saw a steady decrease in its number of stores worldwide, which in 2019 stood at nearly *** thousand, but had fallen to approximately *** thousand in 2022. Spain was the country that enjoyed the highest number of Inditex stores that year.