Fashion e-commerce has been growing steadily in Spain, with an increasing number of people opting to go on the internet to buy an item of clothing or a pair of shoes. In 2023, almost half (** percent) of the Spanish population said they had bought fashion-related items online. That is up one percentage point from the previous year, marking it the highest rate of online fashion penetration in the country to date.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Elogia (Fashion Lab). (September 30, 2023). Share of the population that purchased fashion items online in Spain from 2012 to 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1440368/fashion-e-commerce-user-penetration-spain/
Elogia (Fashion Lab). "Share of the population that purchased fashion items online in Spain from 2012 to 2023." Chart. September 30, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1440368/fashion-e-commerce-user-penetration-spain/
Elogia (Fashion Lab). (2023). Share of the population that purchased fashion items online in Spain from 2012 to 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1440368/fashion-e-commerce-user-penetration-spain/
Elogia (Fashion Lab). "Share of The Population That Purchased Fashion Items Online in Spain from 2012 to 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Sep 2023, /statistics/1440368/fashion-e-commerce-user-penetration-spain/
Elogia (Fashion Lab), Share of the population that purchased fashion items online in Spain from 2012 to 2023 ÌÇÐÄÆƽâ°æ, /statistics/1440368/fashion-e-commerce-user-penetration-spain/ (last visited July 20, 2026)
Share of the population that purchased fashion items online in Spain from 2012 to 2023 [Graph], Elogia (Fashion Lab), September 30, 2023. [Online]. Available: /statistics/1440368/fashion-e-commerce-user-penetration-spain/
