Includes followers on Instagram, Facebook, Twitter, WeChat, Weitao, and others. In 2022 ±«³Ù±ð°ù±çü±ð was integrated into Massimo Dutti. Figures have been rounded.
2023 figures were only provided to one decimal place.
Citation formats
Number of Inditex Group social media followers worldwide 2018-2023, by brand
Of the brands owned by the Inditex Group, the fashion retailer Zara is the most popular on social networks worldwide, with almost *** million followers in 2023. Bershka ranked second, with ** million subscribers across the brand's different social media platforms.
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Inditex. (March 13, 2024). Number of social media followers of Inditex Group worldwide from 2018 to 2023, by brand (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/1266937/worldwide-number-of-followers-of-the-inditex-on-social-networks/
Inditex. "Number of social media followers of Inditex Group worldwide from 2018 to 2023, by brand (in millions)." Chart. March 13, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/1266937/worldwide-number-of-followers-of-the-inditex-on-social-networks/
Inditex. (2024). Number of social media followers of Inditex Group worldwide from 2018 to 2023, by brand (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/1266937/worldwide-number-of-followers-of-the-inditex-on-social-networks/
Inditex. "Number of Social Media Followers of Inditex Group Worldwide from 2018 to 2023, by Brand (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Mar 2024, /statistics/1266937/worldwide-number-of-followers-of-the-inditex-on-social-networks/
Inditex, Number of social media followers of Inditex Group worldwide from 2018 to 2023, by brand (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1266937/worldwide-number-of-followers-of-the-inditex-on-social-networks/ (last visited August 06, 2026)
Number of social media followers of Inditex Group worldwide from 2018 to 2023, by brand (in millions) [Graph], Inditex, March 13, 2024. [Online]. Available: /statistics/1266937/worldwide-number-of-followers-of-the-inditex-on-social-networks/
