Spain: most purchased fashion items 2026| ��ƽ��

Most purchased fashion products online in Spain in 2026

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Release date

April 2026

More information

Region

Spain

Survey time period

March 2026

Number of respondents

600 respondents

Age group

18-75 years

Special properties

consumers who bought fashion products (clothing/footwear/accessories) online in the past six months

Method of interview

Computer-assisted web interviews (CAWI)

Citation formats

According to a 2026 survey, was the top-selling online fashion category among Spaniards, with ** percent of respondents buying this type of item. *** was the second most popular, acquired by ** percent of participating fashion e-commerce users.

The market at a glance

In 2023, nearly **** of Spaniards bought fashion items online. After a decline following the COVID-19 pandemic boom, Spain's fashion e-commerce sector is expected to rebound, with revenues projected to grow in the coming years. Forecasts suggest revenues will rise from approximately *** billion U.S. dollars in 2024 to more than ** billion five years later. Apparel is the leading revenue generator, while footwear dominates in online sales share, with about out of ten sales in this segment occurring online.

New players on top of the game

SHEIN has achieved remarkable success in Spain, generating over *** billion U.S. dollars in 2023. Despite being the best-known online fashion retailer, Zara's e-commerce net sales were times lower than those of the Chinese fast-fashion giant. Additionally, SHEIN and Alibaba dominated the Spanish fashion shopping app market. That year, SHEIN's app had nearly million downloads, while Alibaba's online marketplace, Miravia, reached around *** million downloads.