*The source counts the answers of the survey conducted in December 2024 as figures for fiscal year 2024. The Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year. Figures for years prior to fiscal year 2024 are based on earlier surveys, each with a sample size of 1,500 respondents aged 13 to 69 years old. From fiscal year 2024 onward, the number of respondents increased from 1,500 to 1,800 because of the inclusion of an additional age group (people aged 70 to 79 years old).
Data prior to fiscal year 2024 come from previous reporting.
Citation formats
Amazon Prime Video's penetration rate Japan FY 2020-2024
According to a survey conducted in Japan during fiscal year 2024, **** percent of the respondents used Amazon Prime Video. A breakdown by age group shows that the subscription video-on-demand (SVOD) service was used by more than **** of respondents aged 13 to 39 years old.
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Ministry of Internal Affairs and Communications (Japan). (June 27, 2025). Share of people who use Amazon Prime Video in Japan from fiscal year 2020 to 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1483592/japan-amazon-prime-video-penetration-rate/
Ministry of Internal Affairs and Communications (Japan). "Share of people who use Amazon Prime Video in Japan from fiscal year 2020 to 2024." Chart. June 27, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1483592/japan-amazon-prime-video-penetration-rate/
Ministry of Internal Affairs and Communications (Japan). (2025). Share of people who use Amazon Prime Video in Japan from fiscal year 2020 to 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1483592/japan-amazon-prime-video-penetration-rate/
Ministry of Internal Affairs and Communications (Japan). "Share of People Who Use Amazon Prime Video in Japan from Fiscal Year 2020 to 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Jun 2025, /statistics/1483592/japan-amazon-prime-video-penetration-rate/
Ministry of Internal Affairs and Communications (Japan), Share of people who use Amazon Prime Video in Japan from fiscal year 2020 to 2024 ÌÇÐÄÆƽâ°æ, /statistics/1483592/japan-amazon-prime-video-penetration-rate/ (last visited July 22, 2026)
Share of people who use Amazon Prime Video in Japan from fiscal year 2020 to 2024 [Graph], Ministry of Internal Affairs and Communications (Japan), June 27, 2025. [Online]. Available: /statistics/1483592/japan-amazon-prime-video-penetration-rate/
