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In September 2025, the *** had a market share of **** percent in China. It was the most popular smartphone model in the country, followed by the i** and the ****.

A sprinkle of Apple

The Chinese smartphone market was dominated by Chinese brands, with a stable share of Apple’s iPhone. As of 2025, more than 70 percent of the country’s market was occupied by domestic brands like Xiaomi, Oppo, Vivo, and Honor. While these companies were able to replace most foreign brands, Apple was still capable of carving out a consistent market share and even selling the most popular smartphone models in the country.

The rise and fall of Huawei

Until 2021, Huawei was China’s largest smartphone manufacturer until the U.S. sanctions from two years earlier finally began to bite. After being placed on a trade blacklist, the Shenzhen-based tech giant was barred it from accessing important chips and other components. As a result, the company’s smartphone division and, consequently, its revenue took a significant hit. After Huawei’s demise, the former Huawei-owned Honor entered the market in 2021 and slowly carved out a chunk of the Chinese market. However, with the release of new flagship models, the company made it back into the Chinese smartphone market.