Most visited tourist attractions in the UK 2024| ��ƽ��

Number of visits to leading tourist attractions in the United Kingdom (UK) from 2019 to 2024 (in 1,000s)

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Release date

March 2025

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Region

United Kingdom

Survey time period

2019 to 2024

Special properties

visitor attractions in membership with ALVA; visitor attractions are ranked based on the highest number of visits in 2024

Supplementary notes

¹ Windsor Great Park's data for 2020 was calculated by ��ƽ�� based on the year-on-year percentage change provided by the source. Data for 2019 was not available.

² The National was formerly known as the Scottish National Gallery.

Figures have been rounded. 2020 data for the Royal Botanic Gardens, Kew refers to the figure provided by .

Citation formats

The British Museum was the most visited tourist attraction in the United Kingdom in 2024, reporting nearly *** million visits. The Natural History Museum in South Kensington, London, and the Windsor Great Park followed in the ranking that year, with roughly *** million and *** million visits, respectively.

Royal tourism in the UK

While visiting the Windsor Great Park is free, general admission to the Windsor Castle, the most visited establishment within the Royal Estate, is charged. In the fiscal year 2023/2024, the Windsor Castle was the only Royal Estate's establishment reporting over *** million admissions. Overall, total admissions to the Royal Estate in the UK reached almost million in 2023/2024, remaining below pre-pandemic levels.

What are the most visited attractions in Scotland?

In 2024, the Edinburgh Castle was the most visited paid attraction in Scotland, ahead of the Stirling Castle and the Glenfinnan Monument. Attendance at the popular site, however, remained below the figure from 2019. Meanwhile, the National Museum of Scotland ranked as the most visited free visitor attraction in Scotland that year, with *** million visits.