In 2024, the number of visitors to the Van Gogh Museum in Amsterdam, the Netherlands, grew over the previous year, reaching *** million. Despite the annual increase, attendance remained below pre-pandemic levels.
Museum attendance in Amsterdam
Amsterdam boasts a rich history in arts and culture, with museums playing a significant role in preserving and showcasing this heritage. In 2024, the number of visitors to the Rijksmuseum, one of the city’s most renowned institutions, totaled ****million. Meanwhile, attendance at the Stedelijk Museum totaled around ** that year.
How big is the European museum market?
In 2024, the museum market's revenue in Europe was estimated at almost ** billion U.S. dollars. Comparatively, the museum market's revenue in the United States reached an estimated ** billion U.S. dollars that year. Both the European and U.S. museum markets were forecast to report a gradual increase in revenue in the following years.
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Van Gogh Museum. (July 3, 2025). Number of visitors to the Van Gogh Museum in Amsterdam, Netherlands from 2014 to 2024 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/646076/attendance-at-the-van-gogh-museum-in-the-netherlands/
Van Gogh Museum. "Number of visitors to the Van Gogh Museum in Amsterdam, Netherlands from 2014 to 2024 (in millions)." Chart. July 3, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/646076/attendance-at-the-van-gogh-museum-in-the-netherlands/
Van Gogh Museum. (2025). Number of visitors to the Van Gogh Museum in Amsterdam, Netherlands from 2014 to 2024 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/646076/attendance-at-the-van-gogh-museum-in-the-netherlands/
Van Gogh Museum. "Number of Visitors to The Van Gogh Museum in Amsterdam, Netherlands from 2014 to 2024 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Jul 2025, /statistics/646076/attendance-at-the-van-gogh-museum-in-the-netherlands/
Van Gogh Museum, Number of visitors to the Van Gogh Museum in Amsterdam, Netherlands from 2014 to 2024 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/646076/attendance-at-the-van-gogh-museum-in-the-netherlands/ (last visited July 29, 2026)
Number of visitors to the Van Gogh Museum in Amsterdam, Netherlands from 2014 to 2024 (in millions) [Graph], Van Gogh Museum, July 3, 2025. [Online]. Available: /statistics/646076/attendance-at-the-van-gogh-museum-in-the-netherlands/
