*Excludes digital.
In this data, adults are considered 18 years and older.
Figures are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.
Time spent with each medium includes all time spent with that medium. regardless of multitasking; for example, 1 hour of multitasking on desktop/laptop while watching TV is counted as 1 hour for TV and 1 hour for desktop/laptop.
Citation formats
Media consumption share among adults Japan 2017, by type
The statistic illustrates the share of time spent per day with major media among adults in Japan in 2017, broken down by media type. That year, the share of time spent with television was estimated to account for approximately **** percent, while the share of digital media reached about **** percent.
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eMarketer. (June 2, 2017). Share of time spent per day with major media among adults in Japan in 2017, by type of media [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/747582/japan-share-of-time-spent-with-major-media-among-adults-by-type/
eMarketer. "Share of time spent per day with major media among adults in Japan in 2017, by type of media." Chart. June 2, 2017. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/747582/japan-share-of-time-spent-with-major-media-among-adults-by-type/
eMarketer. (2017). Share of time spent per day with major media among adults in Japan in 2017, by type of media. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/747582/japan-share-of-time-spent-with-major-media-among-adults-by-type/
eMarketer. "Share of Time Spent per Day with Major Media among Adults in Japan in 2017, by Type of Media." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jun 2017, /statistics/747582/japan-share-of-time-spent-with-major-media-among-adults-by-type/
eMarketer, Share of time spent per day with major media among adults in Japan in 2017, by type of media ÌÇÐÄÆƽâ°æ, /statistics/747582/japan-share-of-time-spent-with-major-media-among-adults-by-type/ (last visited July 31, 2026)
Share of time spent per day with major media among adults in Japan in 2017, by type of media [Graph], eMarketer, June 2, 2017. [Online]. Available: /statistics/747582/japan-share-of-time-spent-with-major-media-among-adults-by-type/
