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ShowMax is an online subscription video on demand (SVoD) service launched in Poland on February 15, 2017. On the day of its launch, the service registered *** thousand viewers, compared to only ** thousand viewers on Netflix. The number of open and viewing times was also higher for the premiering VoD service on the day of its premiere.

The VOD market in Poland

  The value of the Polish VoD and the pay-TV market has steadily increased since 2017. It was forecasted to reach over *** zloty in 2019, where the VoD services alone would be contributing *** million to the total. The value increase also reflects in the VoD users growth. By 2024, it is expected that over ** million Poles will be using VoD services. As for the most popular SVoD services, Netflix was the undisputed leader in 2019, with almost ** percent of people subscribing to the service provider. Moreover, Netflix also dominated in terms of VoD applications – reaching over **** million users in Poland.

Netflix – the king of VOD services in Poland?

  Netflix has generated million U.S. dollars o´Ú revenues in Poland as of the first quarter of 2020. By the end of 2020, Netflix is expected to generate a streaming revenue o´Ú million U.S. dollars in Poland.   The success of the VOD service is due to the content offered to its customers. In 2020, Polish subscribers had access to  movie and TV show titles on the Netflix platform, out of which ** were award-winning productions.  The streaming service’s wide variety of movies and series was appreciated by ** percent of Polish people, so it was perceived as the leading reason  for subscribing.