* Refers to average score for 2016 minus average score for 2015.
YouGov BrandIndex awards brands Buzz scores based on a survey of respondents that asks: "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"
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Quality perception change of video on-demand services in the UK 2017, by age group
This statistic shows the change in quality perception of video on-demand services compared to the previous year in the United Kingdom (UK) in 2016, broken down by age group. Compared to 2015, Amazon Video Prime gained in perception of quality, satisfaction and value among 18- to 34-year-olds, with an increase of 10 points.
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YouGov. (January 31, 2017). Change in quality perception of video on-demand services in the United Kingdom (UK) in January 2017, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/684745/vod-services-quality-perception-by-age-group-in-the-uk/
YouGov. "Change in quality perception of video on-demand services in the United Kingdom (UK) in January 2017, by age group." Chart. January 31, 2017. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/684745/vod-services-quality-perception-by-age-group-in-the-uk/
YouGov. (2017). Change in quality perception of video on-demand services in the United Kingdom (UK) in January 2017, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/684745/vod-services-quality-perception-by-age-group-in-the-uk/
YouGov. "Change in Quality Perception of Video On-demand Services in The United Kingdom (Uk) in January 2017, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Jan 2017, /statistics/684745/vod-services-quality-perception-by-age-group-in-the-uk/
YouGov, Change in quality perception of video on-demand services in the United Kingdom (UK) in January 2017, by age group ÌÇÐÄÆƽâ°æ, /statistics/684745/vod-services-quality-perception-by-age-group-in-the-uk/ (last visited July 23, 2026)
Change in quality perception of video on-demand services in the United Kingdom (UK) in January 2017, by age group [Graph], YouGov, January 31, 2017. [Online]. Available: /statistics/684745/vod-services-quality-perception-by-age-group-in-the-uk/
