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Leading roles of influencers in marketing campaigns of luxury brands worldwide as of March 2017

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Sources

Release date

May 2017

Region

Worldwide

Survey time period

February to March 2017

Number of respondents

322 respondents

Special properties

among professionals working across the fashion, beauty and luxury sectors

Method of interview

Online survey

Supplementary notes

Question: What role do influencers currently play in your marketing strategies?

Citation formats

Leading influencer marketing roles in luxury campaigns worldwide 2017

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 18, 2017
The statistic presents information on the leading roles of influencers in marketing campaigns of luxury brands worldwide as of . During the survey, ** percent of responding luxury sector professionals stated that influencers played a very important role in their product launch campaigns.
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Luxury goods market in the Asia-Pacific regionLuxury goods market in ChinaLuxury goods in EuropeRetail shopping behavior in ThailandShopping behavior in Japan
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$199 USD
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