The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).Â
The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
In 2023, La SerenÃsima was the most popular dairy brand in Argentina with million Consumer Reach Points (CRP). Ranking second was La Paulina, with **** million CRPs, followed by Ilolay with **** million CRP.
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Kantar Worldpanel. (June 11, 2024). Leading dairy brands in Argentina in 2023 (in million Consumer Reach Points) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1069059/most-popular-dairy-brands-in-argentina-by-reach/
Kantar Worldpanel. "Leading dairy brands in Argentina in 2023 (in million Consumer Reach Points)." Chart. June 11, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1069059/most-popular-dairy-brands-in-argentina-by-reach/
Kantar Worldpanel. (2024). Leading dairy brands in Argentina in 2023 (in million Consumer Reach Points). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1069059/most-popular-dairy-brands-in-argentina-by-reach/
Kantar Worldpanel. "Leading Dairy Brands in Argentina in 2023 (in Million Consumer Reach Points)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Jun 2024, /statistics/1069059/most-popular-dairy-brands-in-argentina-by-reach/
Kantar Worldpanel, Leading dairy brands in Argentina in 2023 (in million Consumer Reach Points) ÌÇÐÄÆƽâ°æ, /statistics/1069059/most-popular-dairy-brands-in-argentina-by-reach/ (last visited July 21, 2026)
Leading dairy brands in Argentina in 2023 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, June 11, 2024. [Online]. Available: /statistics/1069059/most-popular-dairy-brands-in-argentina-by-reach/
