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Ranking of the most important properties of smartphones when considering a purchase in the United Kingdom (UK) in 2017

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Source

Release date

May 2017

Region

United Kingdom

Survey time period

May 3, 2017 to May 11, 2017

Number of respondents

929 respondents

Age group

18 years and older

Special properties

respondents are english speaking residential population who currently own a smartphone or are planning to buy a new smartphone in the coming year

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Which of these properties do you find particularly important for your smartphone?"

Citation formats

Important smartphone properties for purchase decision making in the UK 2017

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 27, 2017
This statistic illustrates the ranking of the most important properties of smartphones in the United Kingdom (UK) in 2017. The highest share of respondents, which corresponded to ** percent, stated that a long battery time was the most important quality, whereas only ** percent cared about the brand.
Concerning the battery life of smartphones, ZTE, Motorola and HTC hold a high ranking among smartphones with long battery lives. Even though, the previously mentioned brands had the longest battery lives, Apple and Samsung dominated the market share of smartphone manufacturers in the United Kingdom.
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