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As of the end of Vodafone's 2024/25 financial year, Germany had the largest number of mobile customers out of the European countries, with almost 30 million mobile customers. The United Kingdom followed closely, with around 18 million customers.

Vodafone globally

Vodafone has millions of customers spread out all around the world. Vodafone has operations in over 30 different countries and also has partner operations in many additional places. The company enjoys a significant share of the telecommunications markets in a number of the different countries where it operates. In particular, the company has a very high share of the market in South Africa, where Vodafone owns 46 percent of the leading company, Vodacom.

As one might expect, seeing how many millions of customers the company has, Vodafone also generates high levels of revenue each year. Since 2009, the company has consistently generated more than 40 billion euros annually. As a result Vodafone was ranked sixth in the list of the most valuable telecommunications brands in the worldwide in 2023. Ahead of Vodafone were AT&T, China Mobile, Verizon, and Deutsche Telekom. In the United Kingdom, Vodafone is the leading corporate brand.

Vodafone also has a significant number of employees dispersed all around the world. In 2024, the company had in total nearly 92 thousand employees, working in the areas of customer care and administration, selling and distribution and operations.