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The statistic depicts the market share of Vodafone in its main markets of operation in 2020. In that year, Vodafone held a 20.5 percent share of the mobile market in the United Kingdom, while in South Africa the company held 46.6 percent of the market. Since 2010, Vodafone's share of the mobile market in these countries has not substantially changed, however, the brand value of the telecommunications company has decreased in recent years from 29.61 billion U.S. dollars in 2014 to an estimated 21.83 billion in 2017.