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As of 2018, the share of viewing time of RÚV TV (short for Ríkisútvarpið) amounted to ** percent. Thus, it is the largest public service broadcasting company in Iceland. Compared to the year before, this is a slight increase. Sýn recorded the second highest audience share in 2018.

The largest television broadcasters in Iceland

The public service broadcaster RÚV owns the two TV channels RÚV, RÚV *, as well as three radio stations and several internet and mobile services. Popular programs include the quiz show Gettu betur (Make a Better Guess), the Olympic Games and FIFA World Cup, as well as the Eurovision Song Contest. On the other hand, Sýn is a private television broadcaster. It is a merger of the telecommunications company Vodafone Iceland and the former *** ³¾¾±Ã°±ô²¹°ù.

The television market in Iceland

In the past years, the revenue of the Icelandic television market steadily increased. In 2007, the value amounted to *** billion Icelandic kronúr. A decade later, the television revenue in Iceland reached nearly ** billion Icelandic kronúr. That year, roughly *** billion kronúr were generated through TV advertising.