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This graph provides a snapshot of the leading 20 companies which scored the highest digital maturity grades in e-commerce in 2025. In 2025, Swedish retail company Clas Ohlson was forecast to be the leading company within e-commerce in Sweden. That year, the clothing company had a digital maturity grade of ****. Meanwhile, IKEA ranked fourth with a score of ****, and H&M ranked 16th with a score of ****.Ìý

What do Swedes buy online?

The share of Swedish enterprises that used a website for B2C e-commerce sales has increased considerably since 2014. Products that were commonly purchased online in Sweden include goods from pharmacies, as well as apparel such as clothes and shoes.Ìý

The Nordics and E-commerce

Compared to the other Nordic countries, Sweden came third, slightly behind Norway and Denmark, in terms of share of consumers that purchased goods online in 2022. That year, ** percent of consumers purchased goods online in Sweden, in comparison ** pecrent in Norway.Ìý