In the last reported fiscal year, Alphabet Inc. invested 8.7 billion U.S. dollars in advertising and promotional activities. This representes roughly the same amount invested in 2023, down from 9.2 billion in 2022 but up from 7.9 billion in 2021. Alphabet is Google's parent company. In 2024, the company generated over 100 billion U.S. dollars of net income.
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Alphabet. (February 5, 2025). Advertising and promotional expenses of Alphabet from 2014 to 2024 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/682135/alpahbet-advertising-cost/
Alphabet. "Advertising and promotional expenses of Alphabet from 2014 to 2024 (in billion U.S. dollars)." Chart. February 5, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/682135/alpahbet-advertising-cost/
Alphabet. (2025). Advertising and promotional expenses of Alphabet from 2014 to 2024 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/682135/alpahbet-advertising-cost/
Alphabet. "Advertising and Promotional Expenses of Alphabet from 2014 to 2024 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Feb 2025, /statistics/682135/alpahbet-advertising-cost/
Alphabet, Advertising and promotional expenses of Alphabet from 2014 to 2024 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/682135/alpahbet-advertising-cost/ (last visited July 24, 2026)
Advertising and promotional expenses of Alphabet from 2014 to 2024 (in billion U.S. dollars) [Graph], Alphabet, February 5, 2025. [Online]. Available: /statistics/682135/alpahbet-advertising-cost/
