Alphabet Inc. is an American multinational conglomerate created in 2015 as the parent company of Google and several other companies previously owned by or tied to Google.
In the latest reported year, Alphabet's sales and marketing spending amounted to 28.7 billion U.S. dollars in 2025, up from 27.8 billion U.S. dollars in 2024. Sales and marketing expenses peaked in 2025.
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Alphabet. (April 17, 2026). Annual global sales and marketing costs of Alphabet from 2013 to 2025 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/507853/alphabet-marketing-spending/
Alphabet. "Annual global sales and marketing costs of Alphabet from 2013 to 2025 (in million U.S. dollars)." Chart. April 17, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/507853/alphabet-marketing-spending/
Alphabet. (2026). Annual global sales and marketing costs of Alphabet from 2013 to 2025 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/507853/alphabet-marketing-spending/
Alphabet. "Annual Global Sales and Marketing Costs of Alphabet from 2013 to 2025 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Apr 2026, /statistics/507853/alphabet-marketing-spending/
Alphabet, Annual global sales and marketing costs of Alphabet from 2013 to 2025 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/507853/alphabet-marketing-spending/ (last visited July 20, 2026)
Annual global sales and marketing costs of Alphabet from 2013 to 2025 (in million U.S. dollars) [Graph], Alphabet, April 17, 2026. [Online]. Available: /statistics/507853/alphabet-marketing-spending/
