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In 2025, the number of inbound visitors traveling to Japan amounted to approximately *million, setting a new record. The majority of international visitors arrived from East Asian countries.

Travel during COVID-19

Japan imposed international travel entry bans when COVID-19 had turned into a pandemic. In 2022, restrictions and stringent requirements that need to be fulfilled for those who wish to visit Japan remained in place. Inbound travel was difficult, resulting in the continuation of the low number of inbound travelers recorded. Travel bans were lifted in 2023 and entry to Japan was possible again with some restrictions still in place.

Inbound tourism in Japan

While domestic tourism comprises the lion's share of Japan's travel and tourism industry, inbound tourism is regarded as a promising source of income with potential for growth. Foreign tourism's contribution to the tourism GDP increased consistently in the years prior to the pandemic, as did the tourism expenditure by international visitors.

Motivations to visit Japan

The island nation offers international tourists a range of holiday activities in the bustling metropolises, contrasted by the overabundance of nature-related activities in the suburban areas away from city life. The most common activity that motivated tourists to visit Japan was to try the local cuisine. While well-known Japanese dishes like ramen and sushi ranked high among overseas travelers, the most popular food during their stay in Japan was meat and meat-related dishes.