The most commonly used sales channel for purchasing outbound travel reservations in Japan were travel agency stores, utilized by approximately ** percent of respondents. Online-specialized travel booking sites and travel agency websites were the next most common sales channels, with **** percent and **** percent, respectively.
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JATA. (June 4, 2025). Distribution of outbound travel reservations in Japan in 2024, by sales channel [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 02, 2026, from /statistics/938979/japanese-share-overseas-travel-product-by-sales-channel/
JATA. "Distribution of outbound travel reservations in Japan in 2024, by sales channel." Chart. June 4, 2025. ÌÇÐÄÆÆ½â°æ. Accessed August 02, 2026. /statistics/938979/japanese-share-overseas-travel-product-by-sales-channel/
JATA. (2025). Distribution of outbound travel reservations in Japan in 2024, by sales channel. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 02, 2026. /statistics/938979/japanese-share-overseas-travel-product-by-sales-channel/
JATA. "Distribution of Outbound Travel Reservations in Japan in 2024, by Sales Channel." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 4 Jun 2025, /statistics/938979/japanese-share-overseas-travel-product-by-sales-channel/
JATA, Distribution of outbound travel reservations in Japan in 2024, by sales channel ÌÇÐÄÆÆ½â°æ, /statistics/938979/japanese-share-overseas-travel-product-by-sales-channel/ (last visited August 02, 2026)
Distribution of outbound travel reservations in Japan in 2024, by sales channel [Graph], JATA, June 4, 2025. [Online]. Available: /statistics/938979/japanese-share-overseas-travel-product-by-sales-channel/