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The number of international tourist arrivals in Europe increased in 2025 over the previous year, exceeding pre-pandemic levels. In 2025, inbound arrivals in Europe totaled almost *** million, making it the region with the highest number of international tourist arrivals worldwide.

What are the leading travel markets in Europe?

Both before and after the impact of the COVID-19 pandemic, France topped the ranking of the European countries with the highest number of inbound tourist arrivals, ahead of Spain, Turkey, and Italy. In 2025, international tourist arrivals in France reached *** million. When looking at the European countries with the highest inbound tourism receipts, Spain recorded the highest figure that year, followed by the United Kingdom and France.

The economic contribution of travel and tourism in Europe

In 2023, the total contribution of travel and tourism to Europe’s gross domestic product amounted to over *** trillion U.S. dollars. This figure includes the direct, indirect, and induced impacts of these industries. Meanwhile, travel and tourism's total contribution to employment in Europe reached nearly ** million that year.