| Characteristic | Market share |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Release date
January 2019
Region
Worldwide
Survey time period
2015 to 2018
Supplementary notes
Fiscal year ended on September 30 of each year.
* The company's Growth Brands include: Davidoff, Gauloises Blondes, JPS, West, Fine, News, Winston, Bastos, Lambert & Butler and Parker & Simpson.
Market share data is presented as a 12 month moving average weighted across the markets in which Imperial Brands operates. The list of markets used to compile the aggregate market share calculation has been changed for FY16 and prior periods have been restated for comparability.
Data prior to 2016 have been taken from the previous annual report.
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