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Share of Imperial Brands' overall net revenue generated by Next Generation Products (NGP) in selected European countries in 2024

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Source

Release date

December 2024

Region

Europe

Survey time period

2024

Supplementary notes

NGP refers to "Next Generation Products": vapor, heated tobacco, and oral nicotine products.

Citation formats

Share of NGPs among Imperial brands' net revenue in selected European countries 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 19, 2024

Imperial Brands' Next Generation Products (NGP), such as e-cigarettes and nicotine pouches, amounted to ** percent of the company's net revenue in Greece In Italy, NGPs accounted for ** percent of Imperial Brands' net revenue. 
Imperial Brands' main next-generation brand is blu, an e-cigarette brand that has a strong position in various markets.

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Imperial BrandsTobacco industry worldwideElectronic cigarettes (E-cigarettes) in the U.S.Smokeless tobacco in the United StatesPhilip Morris International
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