| Media brands | Performance score (scale 1-10) |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Sources
Release date
December 2017
More information
Region
Netherlands
Survey time period
October 23, 2017 to November 13, 2017
Number of respondents
officials=367; advertisers=123; media planners=127; media operators=119
Special properties
the source notes, for this study: "advertisers and media planners assess the way in which media operators manifest themselves on the market."
Method of interview
Online survey
Supplementary notes
The brand rating of each media brand is based on a scale from 1 to 10.
According to the source, the study measured: "the brand awareness (= business contact) and the image of media operators among decision makers of advertisement budgets. Additionally, awareness, appreciation and image of media agencies were measured among advertisers and operators."
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