Only two manufacturers made up the top five smartphone models in the United Kingdom (UK) in September 2025. The *** and were the most popular models in the UK, accounting for percent of sales each.
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Counterpoint Research. (November 18, 2025). Leading smartphone models in the United Kingdom (UK) in September 2025, by market share [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 25, 2026, from /statistics/700740/smartphone-market-share-in-the-uk-by-model/
Counterpoint Research. "Leading smartphone models in the United Kingdom (UK) in September 2025, by market share." Chart. November 18, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 25, 2026. /statistics/700740/smartphone-market-share-in-the-uk-by-model/
Counterpoint Research. (2025). Leading smartphone models in the United Kingdom (UK) in September 2025, by market share. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 25, 2026. /statistics/700740/smartphone-market-share-in-the-uk-by-model/
Counterpoint Research. "Leading Smartphone Models in The United Kingdom (Uk) in September 2025, by Market Share." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 18 Nov 2025, /statistics/700740/smartphone-market-share-in-the-uk-by-model/
Counterpoint Research, Leading smartphone models in the United Kingdom (UK) in September 2025, by market share ÌÇÐÄÆÆ½â°æ, /statistics/700740/smartphone-market-share-in-the-uk-by-model/ (last visited July 25, 2026)
Leading smartphone models in the United Kingdom (UK) in September 2025, by market share [Graph], Counterpoint Research, November 18, 2025. [Online]. Available: /statistics/700740/smartphone-market-share-in-the-uk-by-model/