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Coupon usage of affluent shoppers in the United States in 2015*

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Sources

Release date

March 2016

Region

United States

Survey time period

Third quarter of 2015

Number of respondents

1,000 respondents

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

* Affluent shoppers refers to those who earn $100K or more.
** Discounts received on a smartphone/mobile device and/or downloaded onto a store ID/loyalty card.
Multiple answers were possible.

Citation formats

Coupon usage of affluent shoppers in the U.S. 2015

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 9, 2016
This statistic shows the coupon usage of affluent shoppers in the United States in 2015. During the survey, ** percent of respondents stated that they use in-store paper coupons.
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CPG industry advertising in the U.S.Advertising in the United StatesOnline grocery shopping in the United StatesFood shopping behavior in the U.S.Food advertising in the United States
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