| Characteristic | Share per leading factors |
|---|---|
| - | - |
| - | - |
| - | - |
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Source
Release date
April 2016
Region
Italy
Survey time period
2015
Number of respondents
23,000 respondents
Special properties
The interviewees are online consumers from five different continents, in 25 different territories. Specifically, the countries taken into account are: Australia, Belgium, Brazil, Canada, Chile, China, Denmark, France, Germany, Japan, United Kingdom, Hong Kong, India, Italy, Malesia, Mexico, Poland, Russia, Singapore, Spain, United States, South Africa, Switzerland, Thailand and Turkey. The main topics are: mobile shopping and the use of social media to innovate the retail sector.
Supplementary notes
This question was phrased by the source as follows: "Qual 猫 stato il motivo che ha maggiormente influenzato il suo acquisto online negli utimi 12 mesi? 鈥 .
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