During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to grocery stores, which of the following brands do you like?
Brand usage: When it comes to grocery stores, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to grocery stores, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
How high is the brand awareness of Walmart in the United States? When it comes to grocery store customers, brand awareness of Walmart is at *** in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Walmart in the United States? In total, *** of U.S. grocery store customers say they like Walmart.Â
What is the usage share of Walmart in the United States? All in all, *** of grocery store customers in the United States use Walmart.
How loyal are the customers of Walmart? Around *** of grocery store customers in the United States say they are likely to use Walmart again.Â
What's the buzz around Walmart in the United States? In September 2025, about *** of U.S. grocery store customers had heard about Walmart in the media, on social media, or in advertising over the past three months, meaning at the time of the survey there was considerable buzz around Walmart in the United States.Â
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Use ÌÇÐÄÆƽâ°æ now:
unlimited access to all content
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
ÌÇÐÄÆƽâ°æ. (January 16, 2026). Walmart brand awareness, usage, popularity, loyalty, and buzz among grocery store customers in the United States as of September 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /forecasts/1335642/walmart-grocery-stores-brand-profile-in-the-united-states/
ÌÇÐÄÆƽâ°æ. "Walmart brand awareness, usage, popularity, loyalty, and buzz among grocery store customers in the United States as of September 2025." Chart. January 16, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /forecasts/1335642/walmart-grocery-stores-brand-profile-in-the-united-states/
ÌÇÐÄÆƽâ°æ. (2026). Walmart brand awareness, usage, popularity, loyalty, and buzz among grocery store customers in the United States as of September 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /forecasts/1335642/walmart-grocery-stores-brand-profile-in-the-united-states/
ÌÇÐÄÆƽâ°æ. "Walmart Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Grocery Store Customers in The United States as of September 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Jan 2026, /forecasts/1335642/walmart-grocery-stores-brand-profile-in-the-united-states/
ÌÇÐÄÆƽâ°æ, Walmart brand awareness, usage, popularity, loyalty, and buzz among grocery store customers in the United States as of September 2025 ÌÇÐÄÆƽâ°æ, /forecasts/1335642/walmart-grocery-stores-brand-profile-in-the-united-states/ (last visited August 01, 2026)
Walmart brand awareness, usage, popularity, loyalty, and buzz among grocery store customers in the United States as of September 2025 [Graph], ÌÇÐÄÆƽâ°æ, January 16, 2026. [Online]. Available: /forecasts/1335642/walmart-grocery-stores-brand-profile-in-the-united-states/
