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In December 2018, the iPhone * accounted for nearly ** percent of all iPhone sales worldwide. Newer models such as the iPhone XS and XS Max, which were released in September of 2018, make up a smaller share of sales, retaining **** and **** percent of the iPhone market share respectively.

Apple iPhone

Apple released the first iPhone in June of 2007, and the product has become a staple of their line of electronics ever since. Twenty-one different models have been released over the product’s life span, with at least one new iPhone hitting the market in every year since 2007. Apple routinely reports annual iPhone sales figures of more than *** million units, and the company’s iPhone segment accounts for more than ** percent of total revenue.

The iPhone’s place in the smartphone market

Once accounting for nearly a quarter of global smartphone market share, the iPhone has since faced increased competition from the South Korean electronics giant Samsung, as well as Chinese smartphone manufacturers like Huawei, Xiaomi, Vivo, and Oppo. The global average price for smartphones is forecast to grow in the near future, reaching a projected *** U.S. dollars in 2021. With some newer models having a price tag of over dollars, the iPhone is clearly positioned as a luxury product.