**** out of 10 tablets sold worldwide in the last quarter of 2025 were Apple iPads, while every * sold smartphone was an iPhone. Furthermore, Apple Watch held a **-percent market share by unit sales of smartwatches. In monetary terms, iPhones accounted for ** percent of the total revenue of smartphones during that period.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Counterpoint Research. (March 25, 2026). Share of Apple in unit sales and revenue of consumer electronics worldwide in 4th quarter 2025, by product segment [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/382310/share-of-unit-sales-of-apple-by-product-category/
Counterpoint Research. "Share of Apple in unit sales and revenue of consumer electronics worldwide in 4th quarter 2025, by product segment." Chart. March 25, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/382310/share-of-unit-sales-of-apple-by-product-category/
Counterpoint Research. (2026). Share of Apple in unit sales and revenue of consumer electronics worldwide in 4th quarter 2025, by product segment. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/382310/share-of-unit-sales-of-apple-by-product-category/
Counterpoint Research. "Share of Apple in Unit Sales and Revenue of Consumer Electronics Worldwide in 4th Quarter 2025, by Product Segment." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Mar 2026, /statistics/382310/share-of-unit-sales-of-apple-by-product-category/
Counterpoint Research, Share of Apple in unit sales and revenue of consumer electronics worldwide in 4th quarter 2025, by product segment ÌÇÐÄÆƽâ°æ, /statistics/382310/share-of-unit-sales-of-apple-by-product-category/ (last visited August 01, 2026)
Share of Apple in unit sales and revenue of consumer electronics worldwide in 4th quarter 2025, by product segment [Graph], Counterpoint Research, March 25, 2026. [Online]. Available: /statistics/382310/share-of-unit-sales-of-apple-by-product-category/
