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As of September 2025, Samsung led the South Korean smartphone market, with the Samsung Galaxy Z Flip 7 accounting for ** percent of all smartphones sold in that month, according to . This was followed by the Samsung Galaxy Z Fold 7. Moreover, various versions of the iPhone 17 were popular in the country that month.

Rapid growth in 5G smartphones in South Korea

In recent years, smartphone adoption in South Korea has seen a remarkable surge, with ownership becoming nearly universal compared to a relatively modest rate in the early 2010s. Among the various smartphone types, 5G models had gained the largest market share, showing a shift towards faster and more advanced mobile networks. 5G, or fifth-generation mobile communication, significantly increases internet speeds, allows more devices to connect simultaneously, and reduces latency for smoother app usage and streaming. Among these users, SK Telecom had significantly more 5G subscribers compared to other providers.

Global smartphone market led by Apple and Samsung

Apple and Samsung are two of the largest players in the global smartphone market, consistently ranking among the top vendors alongside competitors like Xiaomi. Apple typically saw stronger performance in later parts of the year, while Samsung tended to gain momentum earlier in the year. This difference was largely influenced by the timing of their product launches, which could shift market share depending on when the data was collected. Together, the performance of these brands reflected broader trends in consumer demand and ongoing developments in the global smartphone industry.