The sample was derived from the the German-speaking population older than 14 years of age in Germany. Burger King customers were defined as persons who visit Burger King at least once per month.
Information about the total sample size:
2020: 23,138 respondents, projected to 70.63 million persons.
Information about the target group "Burger King customers": 3,893 respondents, projection to 11.69 million persons.
Further information abouth the method is accessible here (German).
Citation formats
Burger King customers' appreciation of good food in Germany 2021
This statistic presents the reported approval of the statement "I value good food and drink" among Burger King customers and the total population in Germany in 2021. Roughly ** percent of Burger King customers agreed with the statement, while *** percent disagreed.
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VuMA. (November 17, 2021). Reported approval of the statement "I value good food and drink" among Burger King customers and the total population in Germany in 2021 (in %) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/604856/burger-king-customers-appreciation-of-good-food-in-germany/
VuMA. "Reported approval of the statement "I value good food and drink" among Burger King customers and the total population in Germany in 2021 (in %) ." Chart. November 17, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/604856/burger-king-customers-appreciation-of-good-food-in-germany/
VuMA. (2021). Reported approval of the statement "I value good food and drink" among Burger King customers and the total population in Germany in 2021 (in %) . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/604856/burger-king-customers-appreciation-of-good-food-in-germany/
VuMA. "Reported Approval of The Statement "I Value Good Food and Drink" among Burger King Customers and The Total Population in Germany in 2021 (in %) ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Nov 2021, /statistics/604856/burger-king-customers-appreciation-of-good-food-in-germany/
VuMA, Reported approval of the statement "I value good food and drink" among Burger King customers and the total population in Germany in 2021 (in %) ÌÇÐÄÆƽâ°æ, /statistics/604856/burger-king-customers-appreciation-of-good-food-in-germany/ (last visited August 03, 2026)
Reported approval of the statement "I value good food and drink" among Burger King customers and the total population in Germany in 2021 (in %) [Graph], VuMA, November 17, 2021. [Online]. Available: /statistics/604856/burger-king-customers-appreciation-of-good-food-in-germany/
