Burger King customers' appreciation of species-appropriate husbandry in Germany 2021| ��ƽ��

Reported approval of the statement "I place strong value on the appropriate husbandry of animals from whom products I purchase originate" among Burger King customers and the total population in Germany in 2021 (in %)

Characteristic	Burger King customers	Total population
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Release date

November 2021

More information

Region

Germany

Survey time period

2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

The sample was derived from the the German speaking population older than 14 years in Germany. Burger King customers were defined as persons who visit Burger King at least once per month.
Information about the total sample size:

2020: 23,138 respondents, projected to 70.63 million persons.

Information about the target group "Burger King customers": 3,893 respondents, projection to 11.69 million persons.
Further information abouth the method is accessible here (German).

Citation formats

This data illustrates the results of a survey on the reported approval of the statement "I place strong value on the appropriate husbandry of animals whose products I purchase" among Burger King customers and the total population in Germany in 2021. The share of respondents who agreed or strongly agreed were slightly different among Burger King customers and the total population. Overall Burger King costumers placed less value on appropriate husbandry. For example, ** percent of Burger King customers agreed compared **** percent of the total population gave that answer. However, the percentage of people who strongly disagreed with that statement was higher among Burger King costumers with percent compared to **** percent in the total population.