| Characteristic | McDonald's customers | Total population |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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Source
Source
Release date
November 2021
More information
Region
Germany
Survey time period
2021
Age group
14 years and older
Special properties
German-speaking population
Method of interview
Computer-assisted personal interviews (CAPI)
Supplementary notes
The sample was derived from the the German speaking population older than 14 years in Germany. McDonald's customers were defined as persons who visit McDonald's at least once a month.
Information about the total sample size:
2020: 23,138 respondents, projected to 70.63 million persons.
Information about the target group "McDonald's customers": 7,291 respondents, projection to 22.70 million persons.
Further information abouth the method is accessible here (German).
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