| Characteristic | Burger King customers | Total population |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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Source
Source
Release date
November 2021
More information
Region
Germany
Survey time period
2021
Age group
14 years and older
Special properties
German-speaking population
Method of interview
Computer-assisted personal interviews (CAPI)
Supplementary notes
The sample was derived from the the German-speaking population older than 14 years of age in Germany. Burger King customers were defined as persons who visit Burger King at least once a month.
Information about the total sample size:
2020: 23,138 respondents, projected to 70.63 million persons.
Information about the target group "Burger King customers": 3,893 respondents, projection to 11.69 million persons.
Further information abouth the method is accessible here (German).
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