In Australia in 2025, the primary reason Australians used social media platforms was to keep in touch with friends and family, with ****Â percent of respondents selecting this as their motivation. The second most common reason was to fill spare time, chosen by ****Â percent of participants.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Meltwater. (June 10, 2025). Main reasons for using social media in Australia in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1552367/australia-main-reasons-for-using-social-media/
Meltwater. "Main reasons for using social media in Australia in 2025." Chart. June 10, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1552367/australia-main-reasons-for-using-social-media/
Meltwater. (2025). Main reasons for using social media in Australia in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1552367/australia-main-reasons-for-using-social-media/
Meltwater. "Main Reasons for Using Social Media in Australia in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Jun 2025, /statistics/1552367/australia-main-reasons-for-using-social-media/
Meltwater, Main reasons for using social media in Australia in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1552367/australia-main-reasons-for-using-social-media/ (last visited July 24, 2026)
Main reasons for using social media in Australia in 2025 [Graph], Meltwater, June 10, 2025. [Online]. Available: /statistics/1552367/australia-main-reasons-for-using-social-media/
