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The reach by social network in the 'X (Twitter)' segment of the advertising market in Australia was modeled to amount to 1.75 million users in 2025. Between 2017 and 2025, the reach by social network rose by 140,000 users, though the increase followed an uneven trajectory rather than a consistent upward trend. The reach by social network is expected to drop by 130,000 users between 2025 and 2030, showing a continuous downward movement throughout the period.

Further information about the methodology, more market segments, and metrics can be found on the dedicated Market ÌÇÐÄÆƽâ°æ page on Social Media Advertising.