| Characteristic | Percentage of respondents |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
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September 2014
United Kingdom
2014
*Average age of 39 - This group has the youngest average age and typically includes high-to-middle income working couples with young children.
**Average age of 45 - This group largely comprises couples with children across the age groups, and has the greatest percentage of unemployed consumers (26%) and homemakers (11%).
***Average age of 45 - Cautiously optimistic consumers largely fall within the mid to high income bands, are broadly confident overall and expect to spend more next quarter, although they are relatively insecure about their employment prospects.
****Average age of 44 - Despite having a similar financial and professional situation to the cautiously optimistic, and a similar level of income, consumers in this group are much less confident.
