This statistic shows the leading metrics used to measure ROI of events and exhibitions according to planners, marketers and executives worldwide as of October 2016. During the survey, ** percent of responding marketers stated they measured event ROI by attendance numbers.
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Cvent. (February 20, 2017). Leading metrics used to measure ROI of events and exhibitions according to planners, marketers and executives worldwide as of October 2016 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/578649/measure-exhibit-roi/
Cvent. "Leading metrics used to measure ROI of events and exhibitions according to planners, marketers and executives worldwide as of October 2016." Chart. February 20, 2017. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/578649/measure-exhibit-roi/
Cvent. (2017). Leading metrics used to measure ROI of events and exhibitions according to planners, marketers and executives worldwide as of October 2016. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/578649/measure-exhibit-roi/
Cvent. "Leading Metrics Used to Measure Roi of Events and Exhibitions According to Planners, Marketers and Executives Worldwide as of October 2016." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Feb 2017, /statistics/578649/measure-exhibit-roi/
Cvent, Leading metrics used to measure ROI of events and exhibitions according to planners, marketers and executives worldwide as of October 2016 ÌÇÐÄÆƽâ°æ, /statistics/578649/measure-exhibit-roi/ (last visited August 01, 2026)
Leading metrics used to measure ROI of events and exhibitions according to planners, marketers and executives worldwide as of October 2016 [Graph], Cvent, February 20, 2017. [Online]. Available: /statistics/578649/measure-exhibit-roi/
