Time spent with digital vs. traditional media in the U.S. 2025| ��ƽ��

Time spent per day with digital versus traditional media in the United States from 2011 to 2025 (in minutes)

Characteristic	Digital	Traditional
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Release date

July 2023

More information

Region

United States

Survey time period

2011 to 2022

Age group

18 years and older

Supplementary notes

* Forecast.
Figures have been converted into minutes.
Figures for the period 2011 to 2020 come from earlier publications.
Digital includes time spent on online activities on any device; traditional includes linear TV, radio, print newspapers, magazines, printed catalogs, direct mail, cinema, and OOH.

Citation formats

The average daily time spent with digital media in the United States is expected to increase from *** minutes (seven hours and 19 minutes) in 2022 to close to hours in 2025. Higher online media consumption in 2020 was partially attributed to the coronavirus outbreak.

Impact of COVID-19 on media consumption

In-home media consumption grew sharply in March 2020 in the first stages of the COVID-19 pandemic. More than ** percent of U.S. respondents reported spending more time watching shows and films on streaming services, and ** percent were reading books or listening to audiobooks more than usual. Despite predictions that this spike in media usage would fall after the initial implementation of shelter-in-place orders, consumers also continued spending more time with media in the summer of 2020.

The same survey, held in July that year, also asked participants about their plans to continue with their increased media consumption after the pandemic has run its course. This garnered different responses, with only a handful of U.S. adults planning to carry on investing more time in most media activities. Again though, watching movies and shows on streaming platforms and reading or listening to books were the most popular options.